On Tuesday, May 15th, DrinkUpNY excitedly made the trek from our Brooklyn store to the 2012 Indy Spirits Expo, an annual event which highlights some of the great boutique spirits on the market. This year's expo took place at the Flatiron District's Crimson Nightclub - an elegant, multi-level venue located on the corner of Broadway and 21st Street. The space was surprisingly large compared to anything typically found in NYC, and was comfortably crowded with enthusiastic producers, eagerly pouring their spirits for thirsty patrons.
We met up with Dave Schmier, the organizer of the Indy Spirits Expo, to find out what inspired him to create such an event:
an Indy Spirits producer myself, I've experienced the hardship of
taking your vision to a marketplace dominated by 800 pound gorillas on
both the supplier and wholesaler sides of the business. The Indy Spirits
Expo started as a way to get through the clutter and reach consumers
and members of the trade directly. The event is purposely a low budget,
grass roots affair designed to be affordable to even the smallest micro
distillers, importers and brand owners.
I enjoy getting people
together to taste great spirits and to see my fellow Indy Spirits
producers share their ideas with the consumers, as well as each other.
This year, it was great to see brands that are striving for recognition
alongside brands like Tito's Vodka who have already achieved a great
level of success."
We did our best to visit as many booths as
possible, but unfortunately were not able to see everyone... which is
not really a surprise when the guest list featured over fifty excellent
80 Strong Bourbon, American Gin Company, Antica
Sambuca, Avellino Spirits, Balls Vodka, Bimber Vodka, Breckenridge
Distillery, Brinley Gold Rum, Breuckelen Distilling, Catoctin Creek
Distilling Company, Caledonia Spirits, Catskill Distilling Company,
Cockspur Rum, Cornstar Whiskey, Corsair Artisan Distillery, Craft
Distillers, Darnley's View Gin, Death's Door Spirits, Depaz Rhum, Dragon
Bleu Vodka, Dutch's Spirits, FEW Spirits, Fidencio Mezcal, Harvest
Spirits, Iceberg Vodka, Jewel of Russia Vodka, Karlsson's Vodka, Koval
Distillery, Luna Nueva Tequila, Macchu Pisco, Montanya Distillers,
Orange V Vodka, Peach Street Distillers, Philadelphia Distilling,
Prohibition Distillery, Pür Spirits, Q Tonic, Redemption Whiskey,
Regatta Ginger Beer, Riverboat Rye, Scorpion Mezcal, Spicebox Whiskey,
St. George Spirits, St. Lucia Distillers, Temptation Bourbon, Tito's
Vodka, Tuthilltown Spirits, Vermont Spirits, Viaguara Vodka, Wahaka
Mezcal, Warwick Valley, Wemyss Malts & ZU Vodka.
stop was Colorado's Breckenridge Distillery, who cleverly set up their
booth within feet of the check-in table. They were pouring their vodka
and bourbon, but what really caught our eye was Breckenridge Bitters, a
product not yet available for sale in New York. Created from a blend of
carefully selected spices, herbs and roots, this bittersweet aperitif is
delicious on its own, but will certainly make an impression when mixed.
We then wandered over to our friends at Prohibition Distillery,
where they were pouring their Bootlegger 21 New York Vodka, followed by
Breuckelen Distilling, where we sampled their gin, wheat whiskey and
high rye whiskey. Next up was St. George Spirits, who were offering a
taste of their absinthe, along with their gins and whiskies.
in hand, we then visited the tables of Macchu Pisco and Pür Spirits,
who were working together to serve an interesting cocktail combining
Macchu Pisco, Pür Blood Orange Liqueur and soda. We then went on to
visit a few producers that are new to New York, as well as a few whose
products are not yet available - Catoctin Creek Distilling Company, FEW
Spirits, Luna Nueva Tequila, Peach Street Distillers, Wahaka Mezcal and
By then our palates were begging for mercy,
but we completely ignored them and went on to visit Karlsson's Vodka,
Vermont Spirits, Tuthilltown Spirits, Warwick Valley Distillery, Koval
Distillery, Harvest Spirits and Philadelphia Distilling, before winding
down the evening with La Clandestine Absinthe. They were serving an
excellent cocktail called The Clandestino:
- 1.5 oz of La Clandestine Absinthe
- 3 Key limes
- 3-4 tablespoons of sugar
- crushed ice
the limes into four parts each and remove the seeds. Use a muddler to
crush the limes and sugar. Combine with absinthe and ice, shake, and
On our way out, we again caught up with Dave Schmier who
was pleased with the result: "The turnout was great, large enough to
make a difference, but small enough so there was still a lot of good
one-on-one conversation between the exhibitor and the guests."
Cheers from DrinkUpNY!