Friday, June 1, 2012

Novo Fogo Organic Cachaça

Novo Fogo Organic Cachaça has captured the hearts (and palates) of American consumers with their dedication to the environment and their passion for sustainable cachaça. Novo Fogo, or "new fire" in Portuguese, is produced in the little town of Morretes, tucked away in the coastal mountains of Southern Brazil, bordering the protected Atlantic Rainforest.

Novo Fogo goes to great lengths to ensure the quality of their product, while still preserving and protecting the natural resources of the region. The sugarcane is grown without the use of chemicals or preservatives and harvested by hand. After the sugarcane is pressed to extract the juice, the bagasse waste (the dry, fibrous residue remaining after the stalks are crushed) is reused as fuel for the distillation process. The juice is fermented with organic corn and rice, then distilled in small copper pot stills heated by the bagasse fuel. Like most craft distillers, Novo Fogo only keeps the heart of the distillate and separates the inferior heads and tails. However, instead of discarding them, the team at Novo Fogo uses them as fuel for their cars. Even the bottles are handcrafted from glass which has been collected and recycled from the streets of the neighboring city of Curitiba. The distillery reuses every byproduct they create, resulting in zero waste. This strict production method has allowed Novo Fogo Cachaça to be certified organic by the USDA.

Novo Fogo Organic Silver Cachaça is a smooth, sippable spirit with fresh aromas of banana, lime blossom and tropical fruit. Flavors of citrus fruit, sweet red pepper and sea salt emerge on the palate and merge with a distinctive note of fresh cane on the finish.

Matured in ex-bourbon casks for over two years, Novo Fogo Organic Gold Cachaça offers an enticing nose of toffee and vanilla, which leads to flavors of brioche, honeycomb, apple pie and banana bread on the palate. Notes of fresh cane, light oak and subtle spice linger through the finish.

Aside from producing premium cachaça, Novo Fogo has also established a relationship with an eco-tourism company to promote the natural beauty of the region
. Morretians have created and embraced a lifestyle they call "vida mais simples", or the simpler life, and encourage guests to enjoy themselves by experiencing some favorite local activities: mountain biking, waterfall repelling, off-roading, climbing, hiking, rafting, fishing, surfing and beachcombing. You can learn more about this hidden paradise here.

Cheers from DrinkUpNY!

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